This roundtable session discusses the timing and methodology for deciding business enterprise valuations in the context of § 363 sales and chapter 11 plans, including the recent fights in commodity cases, alternative valuation approaches such as the American/US Airways post-emergence valuation methodology, valuation recommendations from the ABI Chapter 11 Reform Commission, the inequities suffered by stakeholders when valuations are marked “too quickly” in reorganization cases, and how this process will continue to benefit new-money investors and acquirers in the years to come.