Consumers are utilizing retail clinics, urgent care centers, ambulatory surgery centers, concierge services and freestanding ERs to get medical care when and where they want it. The health care marketplace is forcing providers to rethink their business models beyond the four walls of traditional health care facilities. The new reality is that health care is taking on a consumer-centric, technology-enabled retail model, in the name of improving outcomes and lowering costs. This panel explores how to create a Consumer Brand Experience in today's evolving health care marketplace. Every aspect of your organization, from your stories, online presence, mobile solutions, services and physical environment, should be an extension of your brand and what you do remarkably well. For health care providers, a well-defined Consumer Brand Experience means bringing your brand promise to life consistently, across every location where you market and provide services to your consumers.