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Articles from Bob Gold & Associates

Forever Changed, Forever Grateful

By Roxanne Leone, Director Marketing and Communications 

 

Empathy-Driven Leaders Offer Hope in Uncertain Times

By Roxanne Leone, Director Marketing and Communications

 

Empathy-Driven Leaders Offer Hope in Uncertain Times

By Roxanne Leone, Director Marketing and Communications 

 

It is Not Too Late: Review Your Crisis Communication Plan Now

By Beth Braen

Getting Ready for Furloughs, Financial Restructuring or Bankruptcy Requires Crisis Communications Pros

Getting Ready for Furloughs, Financial Restructuring or Bankruptcy Requires Crisis Communications Pros

According to the American Bankruptcy Institute, over 1,700 commercial businesses filed for Chapter 11 nationwide in just the past three months.

 

Business leaders across the nation are navigating unimaginable challenges. As businesses experience “shelter-in-place,” we all contemplate what comes next.

 

PR and Marketing During Coronavirus: How to Stay Relevant During a Crisis

By Roxanne Leone, Director Marketing and Communications

Crisis Management: Every PR and Marketing Professional is a “Crisis Communicator”

By Roxanne Leone, Director Marketing and Public Relations

Media Relations: Winning Interviews

By Roxanne Leone, Director Marketing & Communications

The Interview

Interviews are the basic tool of gathering news and insights.  Journalists must rely on spokespeople like you for newsworthy information and insights. A news interview, regardless of how casual it may be, is much like a formal negotiation, during which the journalist represents the public and your responses or comments are directed through the journalist to the public. 

 

Bob Gold & Associates Named Top Public Relations Firm by Clutch

Over the years, we’ve learned that if we focus on client satisfaction, we’re golden. In any partnership, the most important consideration is our customer’s happiness. 

 

Amid the Coronavirus Outbreak, I Went to China

With so much news circulating about this virus, it’s easy to get caught up in the politics or shocking aspects of the COVID-19 outbreak. Recently, I went to China to visit my in-laws and found a surprisingly positive light into a room that currently is darkened by fear and a generally bad impression of China.

 

On January 19, I excitedly embarked on my first-time China trip to meet my in-laws and celebrate the Lunar New Year in Harbin, the capital of the northeastern Heilongjiang Province, dubbed the “ice city.”