NASA’s first artist-in-residence, Laurie Anderson, once remarked, “Technology is the campfire around which we tell our stories.” While impactful stories are more meaningful than ever, Artificial Intelligence (AI) is reshaping our fires and news narratives, creating smarter algorithms and searches, easier ways to rapidly produce and publish content, and an overall shift in how information is curated.
As Cox Mobile celebrated its first year at the forefront of the mobile industry during CES 2024 and MWC 2024, Bob Gold & Associates (BG&A) was proud to play a pivotal role in amplifying this milestone through strategic media outreach and event execution. By leveraging these international events BG&A was able to support our clients by building brand awareness and driving meaningful conversations in the digital landscape.
New Collection Supporting Arnold & Winnie Palmer Foundation Sells Out in Under 24 Hours
Top Tier Authentics (TTA), transforming how brands, athletes and artists authenticate products and create new consumer experiences, has expanded its partnership with renowned painter and golf trick-shot guru, Coach Rusty. TTA is the exclusive authentication and experience platform for all of Coach Rusty’s artwork.
Viamedia to Command Ad Sales Across Six Principal DMAs for TDS Telecom, Further Strengthening Its Regional Influence
In an era where technology evolves at breakneck speed, staying ahead of the curve is crucial for companies looking to make a mark. As we approach NAB 2024, Bob Gold & Associates (BG&A) has pinpointed several key tech trends that are shaping the future of the broadcasting and media industry. For any company attending or exhibiting, understanding these trends is not just about keeping up; it’s about seizing opportunities and overcoming challenges. Here’s a look at what to watch for:
Don’t miss the StreamTV Growth Summit, a free virtual event on February 20-21, 2024. Bob Gold & Associates President Bob Gold is set to moderate the panel on “Charting the OTT Frontier: A Look at Distribution Strategies, Partnerships and Evolving Services”.
As the M&E industry advances rapidly, exhibitors gearing up for the innovative world of NAB 2024 are poised at the edge of unparalleled opportunity. With the right approach, this event can be much more than a showcase—it can be a pivotal moment in your brand’s journey. But how do you cut through the noise and ensure your message resonates? Having guided 50+ companies through the NAB maze, here are five strategic PR moves designed not just to make an impact at the show, but to echo long after.
In the evolving world of TV advertising, where the shift from traditional to digital formats challenges revenue goals, Charter Communications has made a groundbreaking move. By integrating ShowSeeker’s innovative Pilot system, Charter is setting a new standard in ad-order management, potentially reshaping the industry’s future.
We are delighted to announce that Bob Gold & Associates was named a winner in not one, but two distinguished categories at the PRSA-LA’s 59th Annual PRism Awards including Strategic Public Service campaign and Tactical Publications. This accolade further cements the company’s standing as a trailblazer in the PR industry, particularly noted for our specialized expertise in telecommunications, media, and technology.
The Independent Show (TIS) 2023 captured the attention of NCTC and ACA Connects members, suppliers and media industry leaders alike with a series of significant announcements and discussions on the forces reshaping the future of media distribution and technology. This annual event, held July 30 through August 2 in Minneapolis and known for its insights into the evolving media landscape, brought together top professionals from various sectors to explore and debate the latest trends and innovations.