Bankruptcy professionals face a plethora of ethical issues in their practices. The roles of counselor, advisor and advocate in the insolvency world require competence and fairness, but they also require transparency. The additional role of marketer that lawyers, accountants and financial advisors need to play to be successful can complicate professional responsibilities. Disclosure is critical, but providing too much information may infringe on privacy rights or violate confidentiality rules. Means of communicating with clients and potential clients need to be carefully considered. Our conduct can constitute ethical breaches if we are not vigilant in policing ourselves. This panel addresses 10 (give or take) of the most important ethics traps bankruptcy professionals face, and will suggest ways to avoid them.