By Roxanne Leone, Director Marketing & Communications
The Interview
Interviews are the basic tool of gathering news and insights. Journalists must rely on spokespeople like you for newsworthy information and insights. A news interview, regardless of how casual it may be, is much like a formal negotiation, during which the journalist represents the public and your responses or comments are directed through the journalist to the public.
Over the years, we’ve learned that if we focus on client satisfaction, we’re golden. In any partnership, the most important consideration is our customer’s happiness.
With so much news circulating about this virus, it’s easy to get caught up in the politics or shocking aspects of the COVID-19 outbreak. Recently, I went to China to visit my in-laws and found a surprisingly positive light into a room that currently is darkened by fear and a generally bad impression of China.
On January 19, I excitedly embarked on my first-time China trip to meet my in-laws and celebrate the Lunar New Year in Harbin, the capital of the northeastern Heilongjiang Province, dubbed the “ice city.”
By Roxanne Leone, Director, Marketing & Communications
By Roxanne Leone, Director, Marketing & Communications
By Roxanne Leone, Directo